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Marketing genius or bastardization of Italian cuisine?
Marketing genius or bastardization of Italian cuisine? Recently I came across Bertolli’s latest marketing campaign, a web series called “Into the Heart of Italy.” The mostly viral campaign chronicles...
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Marketing and Communication: The unfinished business of Spanish Wine
(Credit: Virgin website) It’s a well-known fact that wine has become a global cultural phenomenon thanks to the trade globalization and the evolution of the New World. That’s why marketing and...
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